Ideas Blog

Recruiting Channel Partners

Posted by Carlos Blanco

Recruiting the right types and number of channel partners is critical to the growth of any company in any industry.  Part art and largely hard work, recruiting partners is a systematic process that should be an on-going part of your business.  Why on-going?  Partners fail and change over time.  In addition to this, your company changes and introduces new products.  It all starts with capacity planning in order to determine the number and

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Seven Social Media Tools You Should Be Using

Posted by Carlos Blanco

In today’s world social media is not a luxury.   There is no other marketing vehicle as critical to the success of a small or medium business as the consistent and effective user of social media tools.  The challenge is that a social strategy usually does not yield immediate results, which brings the challenge of “sticking with it”.  To make it easier to implement and execute your social media strategy, these

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