Ideas Blog

It’s Not the Problem, It’s the Solution

Posted by Carlos Blanco

“It’s not the problem, but how you react to it.” How many times have you heard that? Personally, it’s easier said than done. But it seems just as challenging in business. I love Hotels.com. The site is easy to navigate, informative and super flexible for bookings and cancellations. I also love their rewards program; it’s simple: stay 10 nights and get one free. That’s it, no points and no fine

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To Market or Not to Market, That’s Not the Question

Posted by Carlos Blanco

Earlier this year, I had the opportunity of speaking at the Baptie Channel Focus Conference, an event that features the IT and telecom industries’ most effective channel sales and marketing strategists. I was a speaker at one of the very first Baptie conferences, held many, many years go. And through the years, I’ve continued supporting the conference as a sponsor (via an agency I owned), speaker or both. As part

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The Role of an Executive Summary

Posted by Carlos Blanco

There is little doubt that  when seeking funding, a well written business plan is a must.  However, you will also need an equally well written executive summary.  When “shopping” for funding, you approach potential investors with the executive summary and not the actual business plan. The executive summary is just that:  a high level summary of the business plan.  Once there is preliminary interest in your business concept from potential investors,

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