Ideas Blog

The Chief Partner Officer

Posted by Carlos Blanco

After selling my technology-focused agency in 2008, I took some time off from IT in order to explore other business ventures.  About a year ago, craving the adrenaline of the technology industry, I returned.  Much to my shock, not much has changed. Don’t get me wrong, technology clearly advanced while I was away and innovation, a hallmark of our industry, continues stronger than ever.  Oh yes, and there is the

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Through a Channel Partner’s Eyes

Posted by Carlos Blanco

A couple of weeks I had the privilege of leading a workshop at Channel Focus, a premier technology conference organized by my good friends at Baptie and Company (www.baptie.com).   The title of my session was, “Through the Eyes of a Partner – What Do They Want from a Channel Account Manager?” When I was offered the opportunity to speak, I had to think a bit about the subject matter. While

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It’s Marketing, Not Magic

Posted by Carlos Blanco

My dear friend and mentor, Bruce Cummings, told me a long time ago, “Marketing is 99% percent spreadsheet work and 1% inspiration.” Although Bruce is no longer with us, his words ring true every time I set out to create a marketing campaign or consult with clients on their marketing objectives. Recently, I took on the role of marketing chair at SCORE, a non-profit that provides free business mentoring to

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