Ideas Blog

Engaging and Managing Existing Partners

Many companies make the mistake in thinking that channel partner management ends the minute a partner is in the fold.  Recruiting partners is likely the easiest part of the model, which includes:  recruitment, engagement, enablement, management and motivation.  Once recruited, proper engagement and active management, done internally or via an outsourced provider, are critical for the future revenue contribution of those partners to your company.  Click here for the rest of the post.